1. DOGS ARE NOT PEOPLE, please do not 'HUMANIZE' them. They don't have the same needs, and they interpret the world differently. Dogs are unimpressed by fancy dog clothes, expensive toys, large houses, or what you do for a living. What they desire is regular exercise, a stable gentle leader, and affection that is properly earned.
2. AFFECTION AT THE WRONG TIME CAN NURTURE YOUR DOG'S FEARS -- AND FOSTER AN UNSTABLE MIND. Never give affection to a frustrated, nervous, tense, aggressive, or anxious dog. This will not comfort the dog; it will simply reinforce the negative behaviour. Share affection after your dog has exercised and eaten, changed an unwanted behaviour into the behaviour you asked for, responded to a cue, or entered a calm-submissive state.
3. DOGS EXPERIENCE THE WORLD WITH THEIR NOSE, EYES, AND THEN EARS. Many humans communicate to their canine companions "backward," using sound, then sight, and generally ignoring scent. When meeting a dog for the first time, establish his trust by allowing him to experience your scent before engaging in eye contact or speaking to him.
4. BREED IS NOT DESTINY. Many people blame the breed of the dog for problem behaviours. This is like making a generalization about human races -- like saying all Latinos are lazy, or all Italians are mobsters. Although certain dog breeds have been selected to accentuate certain characteristics, all dogs share the same innate abilities. Selecting a dog with an energy level that's compatible with your energy and lifestyle is far more important than choosing the right breed.
5. DOGS BLOOM WITH GENTLE LEADER. Without a stable gentle leader, dogs feel insecure and can develop issues -- such as anxiety, phobias, fears, aggression, and obsessions. In order to establish yourself as the gentle leader, you must master the walk and be sure to follow the guideline, "Exercise, Reinforcement, and affection."